"Yume Hyotan (Dream Gourd)".... with limitless future in store

The gentle curvature of this symbol represents our flexibility to keep up with the changing times.Three connected circular shapes symbolize Nitta's footfalls in the past, present and future since its foundation in 1885.
The clear blue corporate color projects our stance of striving to be a company who offers our customers seeds of creativity in their business fields.

To us, technology is not everything. Ideas we create may be an amalgamation of nature, culture and technology - a complex combination of creative elements. That is how we work in this new era of creativity.
What shall we call it? Perhaps, "Sugoikotonics"?